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SFP Holdings Co., Ltd.

Message from the Leadership

SFP Holdings Co., Ltd.


Makoto Sato

Our vision is "to become a group of specialty 'food' restaurants that nourishes Japan."

I would like to express my gratitude from the bottom of my heart to everyone who supported us to this day.
Our management philosophy is for the"endless pursuit of our 'specialties' that is based on upcoming trends". With our vision that is "to become a group of specialty 'food' restaurants that nourishes Japan", we have been opening specialty shops one by one.
The restaurants we envision not only provide specialty food, but each staff in our restaurants prides themselves in our food and service, and engages in providing joy and emotion for our guests.

Our group has "Isomaru-suisan" offering fresh fish and shells as signature menus, "Toriyoshi-shoten" focusing on chicken dishes, "Ichi-goro"offering a variety of Gyoza and a la carte menus and we have been expanding our stores mainly in Tokyo and Kansai area.
We will respond to the hopes and trusts of every stakeholder by continuously work on existing brands to improve the quality, by developing new brands in response to the diverse needs of customers, and by continuing to expand the locations of our stores.

Business Overview

  • Isomaru-suisan
  • Toriyoshi Shoten
    Toriyoshi Shoten
Our Brands

Our founding brand "Toriyoshi" was launched with the aim to spread the Nagoya specialty "chicken wing kara-age" to Tokyo as well as to become Japan’s number one chicken specialty restaurant. We offer a variety of menu such as our signature dish "chicken wing kara-age" whose secret sauce recipe we have stubbornly kept hidden, "doteyaki" which is notable for the rich taste of miso, our patented "daiginjo silk tofu" which is hand-crafted daily at our restaurants, and other chicken dishes you can enjoy owing to us being a chicken specialty brand. In addition, each of our restaurants boast one of a kind interior ranging from an authentic Japanese sukiya-architecture (built in the style of a tea ceremony house) and old Japanese style house and a modern style interior using bricks and patterns.

"Isomaru-suisan" which comprises the core of our company along with "Toriyoshi" is famous for its "Isomaru shore grill" where we dynamically grill seafood such as turban shells and scallops taken right out of our tanks on a stove at their seat in front of our customers. This restaurant is basically 24-hour open and aside from seafood dishes we also offer many reasonably priced foods that goes perfectly with alcoholic beverages. The interior conjures up a feeling of being in a beach house, bustling and lively. We also operate branches that serve fried skewers so our customers could utilize us according to their needs

Furthermore, there is "Kizuna Sushi" offering a reasonably priced sushi with a variety of toppings operating 24 hours every day throughout the year, "Teppan 200℃" where we grill seafood, meat, and vegetables on a large hot plate, "Nama-soba Tamagawa" that serves tasty, cheap, and fast soba noodle. As such, we would like to create brands that match the tide of the era.

Company Overview

Company Name SFP Holdings Co., Ltd.
Representative Makoto Sato
Head Office 2-24-7 Tamagawa, Setagaya-ku, Tokyo
Year of Establishment 1984
Capital Stock 48 million yen
Board Members President: Makoto Sato
Managing Director: Satoshi Sakamoto
Managing Director: Hiroshi Ikeda
Director: Hiroshi Kato
Director(Audit and Supervisory Committee Member): Tatsuro Ikeda
Director(Audit and Supervisory Committee Member):Chonan Nobuaki
Director (Audit and Supervisory Committee Member):Yukari Takami
Director(Audit and Supervisory Committee Member): Hirofumi Morimoto
Shareholder creat restaurants holdings inc.(63.74%)・others
Fiscal Year February
Number of Outlets 183(February 2022)
History April 1984: Opens its first store "Toriyoshi Kissho Honten"
October 2002: First opening of location in West Japan
September 2009: Opens Isomaru-suisan store No.1
April 2013: Enters into capital partnership with create restaurants holdings inc.
December 2013: "Isomaru-suisan" opens its 50th location
December 2014:Become listed on the Second Section of Tokyo Stock Exchange
June 2017: Change of trade name to "SFP Holdings Co., Ltd."
February 2019: Enter into capital partnership with Joh Smile RESTAURANT SYSTEM INC.
July 2019: Enter into capital partnership with CLOOC DINING Co.,Ltd.
Contact 81-3-5491-5201
URL https://www.sfpdining.jp/

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Music Appreciation, motorcycle touring during weekends
Q.Future Goal
Run through the Tokyo Marathon at the age of 60
Q.Favorite Food
I never tire of eating "chicken wing kara-age" even after 30 years
Q.Favorite Quote
"Where there is a will, there is a way."
It was a favorite motto of my father’s. I remember being repeatedly taught from him since little that "If you continue to hold a strong will, it will always be achieved." I believe that the fact that I was able to achieve my goal of never having a sick day from elementary school through high school was due to my father’s teachings.