create restaurants inc.

create restaurants inc.

Chief Executive Officer

Hiroshi Ikeda

As the starting point for everything, our umbrella organization, create restaurants holdings, was founded in 1999.

At a time when the F&B industry comprised single-brand companies, we attained dramatic growth in an ever-diversifying society through our development of diverse brands, ranging from casual food courts to dinner-time restaurants, utilizing a heretofore unheard of multi-brand/multi-location strategy as our means.

With this background, create restaurants inc. is the primary business that branched out as a result of transitioning to a holding company system in 2010.

Going forward, we will continue to pursue the multi-brand/multi-location strategy. However, to further build on what we already have, whereas we used to create speed by geographically categorizing all of our brands, we now categorize each brand into Three categories such as "buffet," "a la carte" and "Food court," according to different food types and thus reinforcing our area of expertise in each category.

As one possibility for the future, these three categories could even branch out and become companies of their own.

For our staff, I hope they acquire diverse, specialized qualities and further appreciate the significance of their work by seeking out many experiences. To this end, we established a project where our staff and the company can communicate on a more intimate basis. I would like to build a relationship without either excess or shortfall and thus create a company very much worth working for.

As we grow in scale with the addition of new subsidiaries under our group, I encourage our people and our restaurants to interact with one another in a two-way road as part of the create restaurants group while we grow our company.
I want to demonstrate infinite possibilities to our colleagues and show that those who interact with customers with genuine care can truly pursue their dreams. This is the kind of company I aspire to create.