create restaurants inc.

create restaurants inc.

Chief Executive Officer

Tatsuo Iinuma

As the starting point for everything, our umbrella organization, create restaurants holdings, was founded in 1999.

At a time when the F&B industry comprised single-brand companies, we attained dramatic growth in an ever-diversifying society through our development of diverse brands, ranging from casual food courts to dinner-time restaurants, utilizing a heretofore unheard of multi-brand/multi-location strategy as our means.

With this background, create restaurants inc. is the primary business that branched out as a result of transitioning to a holding company system in 2010.

Going forward, we will continue to pursue the multi-brand/multi-location strategy. However, to further build on what we already have, whereas we used to create speed by geographically categorizing all of our brands, we now categorize each brand into Three categories such as "buffet," "a la carte" and "Food court," according to different food types and thus reinforcing our area of expertise in each category.

Also, to enhance the quality of the restaurant, we believe human resources are the most critical aspect. Furthermore, to promote exchange and training, the Sales department is divided by region. By clarifying the business categories and sales regions, we aim to achieve sustainable business growth.

For the staff we work with, I hope they acquire diverse, specialized qualities and further appreciate the significance of their work by seeking out many experiences. I hope each staff will enjoy their work by becoming an independent thinker and action taker. Together, I hope to create a surprising future.

As we grow in scale with new subsidiaries under our group, I encourage our people and restaurants to leverage each other's experience to grow together.
I wish create restaurants will become a company that all stakeholders, including customers, colleagues, and business partners, want to support for a long time.