create restaurants inc.
Message from the Leadership
As the starting point for everything, our umbrella organization, create restaurants holdings, was founded in 1999.
At a time when the F&B industry comprised single-brand companies, we attained dramatic growth in an ever-diversifying society through our development of diverse brands, ranging from casual food courts to dinner-time restaurants, utilizing a heretofore unheard of multi-brand/multi-location strategy as our means.
With this background, create restaurants inc. is the primary business that branched out as a result of transitioning to a holding company system in 2010.
Going forward, we will continue to pursue the multi-brand/multi-location strategy. However, to further build on what we already have, whereas we used to create speed by geographically categorizing all of our brands, we now categorize each brand into Three categories such as "buffet," "a la carte" and "Food court," according to different food types and thus reinforcing our area of expertise in each category.
As one possibility for the future, these three categories could even branch out and become companies of their own.
For our staff, I hope they acquire diverse, specialized qualities and further appreciate the significance of their work by seeking out many experiences. To this end, we established a project where our staff and the company can communicate on a more intimate basis. I would like to build a relationship without either excess or shortfall and thus create a company very much worth working for.
As we grow in scale with the addition of new subsidiaries under our group, I encourage our people and our restaurants to interact with one another in a two-way road as part of the create restaurants group while we grow our company.
I want to demonstrate infinite possibilities to our colleagues and show that those who interact with customers with genuine care can truly pursue their dreams. This is the kind of company I aspire to create.
Business Overview
We operate diverse brands in both restaurant and food court outlets, primarily in suburban shopping centers. Owing to our multi-brand/ multi-location strategy which allows us to develop diverse brands in line with the characteristics of diverse locations and direct-management of operations, we now boast over 150 brands and operate over 350 outlets.
We offer a variety of brands such as "Shabu Sai," an all-you-can-eat shabu shabu restaurant with safely inspected beef and pork and salad buffet with seasonal vegetables, "Hong Kong Chon Long," an all-you-can-eat restauarnt offering authentic Chinese food, dim sum and dessert, "Harvest," a buffet-style restaurant that offers organic dishes utilizing the natural flavor of the food stuff. In addition, we offer other restaurants including a specialty ox-tongue shop "Gyutan Inosuke" and a character cafe "Pom Pom Prin Cafe," food court outlets operating "Dessert Paradise" where we can enjoy crepe famous for its soft & chewy texture with plenty of fresh fruits and tapioca drink, a pasta restaurant "Pomodoro," and ramen shop "Mentaisho."
Additionally, we also focus on a "bulk-operation food court" where our company single-handedly operates the entire booth. Aside from being able to operate efficiently, cutting back unnecessary tasks by allotting flexible manpower depending on hours, this offers a new type of food court that creates a unified ambience as seen in our "Food Bazaar Gotemba" in Gotemba Premium Outlet Mall and "Marche de Metro" within Echika Omotesando.
Company Overview
Company Name | create restaurants inc. |
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Representative | Hiroshi Ikeda |
Head Office | 5-10-18 Higashi Gotanda, Shinagawa-ku, Tokyo |
Year of Establishment | 2010 |
Capital Stock | 9.9 million yen |
Board Members | Chief Executive Officer: Hiroshi Ikeda Director: Tatsuo Iinuma Director: Akira Shimamura |
Shareholder | creat restaurants holdings inc. 100% |
Fiscal Year | February |
Number of Outlets | 384(February 2020) |
History | January 2010: Transitioned to the holding company system and established create restaurants Japan June 2010: Changed company name to create restaurants inc. |
Contact | 81-3-5488-8002 |
URL | - |



An all-you-can-eat restaurant of "shabu shabu" and "sukiyaki" offering safe quality beef and pork and vegetable bar where you can select seasonal vegetables as you please.


It is a dessert café that is enveloped in sweet aroma which serves soft & chewy crepes containing plenty of fruits, tapioca drinks with fun textures, and café drinks.


We offer our original dishes and a photo spot where you can take a photo with Pom Pom Purin. A number of limited items are available in store.


A number of sliced roast beef are gorgeously piled up. Enjoy very filling roast beef rice bowl with the taste as well as the dynamic arrangement of the dish.


All-you-can-eat steak for freshly baked ! Three kinds of beef, pork and chicken are prepared. You can also enjoy a buffet of about 40 different dishes.


You can enjoy original Matcha drinks and sweets using Matcha in long-established Kyoto "Mori Han". Please enjoy the popular "Uji Matcha tiramisu" by all means.


More than 50 kinds of all-you-can-eat buffet restaurant including Western food, Japanese food, Chinese food, salad bar, freshly baked bread, dessert and so on.


It is a Sendai spcialty ox tongue restaurant specializing in "wall thickness", "charcoal grill" and "coarse salt". Finished with coarse salt, beef tongue that bring out the full umami / sweetness of the ingredients is exceptional.


It is a store providing plentiful cream and fluffy pancake. You can enjoy with Hawaiian blended Kona coffee and fruit drinks togehter with it.


You can enjoy warm and cold udon with delicious soup stock blended with dried bonito, dried mackerel and dried sardine and freshly fried tempura.


It is a buffet style restaurant offering over 30 varieties of authentic Chinese food, dim sum, and colorful desserts in a Hong Kong-esque lively atmosphere.


We exclusively select seasonal ingredients. You can enjoy our natural food menu which maximizes the authentic taste of ingredients in a buffet style restaurant.


It is a restaurant where you can enjoy homemade chewy pasta with sauce utilizing seasonal ingredients. You can enjoy the warmth of the dish until the end since it is served in a casserole.


It is a tonkotsu-soy-sauce ramen restaurant utilizing homemade noodles. The rich flavor of tonkotsu and deep taste of soy sauce is sure to be addictingly delicious.