With the hearts of the community, Sesami Soba Noodles take on the challenge!
To the nation, and to the future.

Chief Executive Officer Takahiro Doumi

YUZURU Inc. began its history as a noodle factory in 1968, and opened a restaurant serving Sesame Soba Noodles (Goma Soba in Japanese) when it was incorporated in 1975.
Since then, we have been serving the local community and many customers as “Goma Soba YUZURU,” and after changing the name of the restaurant and joining the create group, we now operate restaurants mainly in Sapporo area.

Since our establishment, we have consistently emphasized the importance of safety and security that our customers demand, and above all, our pursuit of authentic taste. To this end, we have always insisted on using additive-free ingredients without sparing any effort, and this stance will never change in the future.
We will continue to improve our techniques and expertise, and strive for further development as a company that continues to be necessary to the community and to our customers.

Japan's soba culture is one of the country's unique food cultures, with a long history and rich diversity in each region.
The custom of eating “Eve Soba” on New Year's Eve is widely popular, with the meaning of living a long and humble life and breaking off the year's bad luck.
In addition, buckwheat flour is expected to have various health benefits.

It is our dream to make the delicious buckwheat and sesame soba noodles born in Hokkaido with such a long history and advantage available not only to people in Hokkaido but also to people throughout Japan.

We will work together with our employees to improve our techniques and food culture so that we can deliver sesame soba noodles from Hokkaido to customers all over Japan, and we hope that this will lead to everyone's happiness.