Aiming to create restaurants loved by the locals.

Chief Executive Officer Daihei Hino

We are a holding company which run two major brands, "ICCHOU" and "YOROZU-YA", and has been expanding in North Kanto area. Our first restaurant Yobe branch which is located in Tochigi opened in 1999. Currently we have 47 restaurants. We have been able to keep wide range of guest from kids, family to seniors. The restaurants have private rooms and also big banquet rooms and parking are available to accommodate meetings and any other occasions.

We have our own food production facility in Isesaki city in Gunma prefecture. The facility prepares about 70% of our menu which has more than 800 different kinds of recipes then deliver to each restaurant by our own truck. By realizing the stabile supply of ingredients and simplified cooking, we can offer customers more reasonable prices.
In addition, we have an in-house construction department. We build restaurant from scratch and also fix them quickly even for minor repairs. This is something other restaurant company do not have.
Our restaurants are stunning especially when they are lit up at night. Some customers even take photos of buildings.