Taking Hokkaido born "Sesame Soba Noodles" to the national stage.

Chief Executive Officer Tsuyoshi Hashimoto

Our company was founded in 1968 as a noodle manufacturer in Sapporo. Over the years, with the emergence of large supermarket, Japan has entered into a period marked by mass production and mass consumption from individual retail shops where products are sold face-to-face. At the time, in order to avoid food spoilage and financial loss associated with it, it became common practice to incorporate many food additives to pursue profits. Rather than doing so, we had a desire to provide customers with products made directly by ourselves, thus we started a restaurant business. We chose "Sesame Soba Noodles (Goma Soba in Japanese)" for our merchandise, which was rare even in Sapporo and couldn’t be found anywhere else in Japan at that time. Since then, we have been providing the additive-free noodle, which has become common nowadays. Our Sesame Soba Noodles are made at a factory, delivered to each restaurant twice a day and served fresh to our customers.
Many of our customers visit our restaurants every day. Even some customers visit twice a day at lunch and at dinner time. When I hear that customers saying "I came back" or "I will come back tomorrow", I feel so glad to be in the restaurant business. I have many colleagues who feel the same way as how I feel.