Aiming to create restaurants loved by the locals.

Chief Executive Officer Masaki Haruta

Our company operates two brands: the Japanese restaurant “ICCHOU” and the yakiniku restaurant “YOROZU-YA,” primarily in the northern Kanto region. Since opening our first location in Yobe, Tochigi Prefecture in 1999, we have expanded to 47 restaurants, welcoming customers of all ages, from children to seniors.

Equipped with numerous private rooms, large banquet halls, and spacious parking lots, we provide a welcoming environment for everything from family gatherings and community events to important occasions like memorial services, ensuring easy access by car. In recent years, we have also been working to create stores that are more deeply rooted in the local community through initiatives like actively using locally sourced ingredients in collaboration with regional producers and sponsoring local events and revitalization efforts.

Operationally, we maintain a central kitchen (our own factory) in Isesaki City, Gunma Prefecture, from which approximately 70% of our menu—comprising around 800 items—is delivered to each restaurant via our own trucks. By ensuring stable ingredient supply and streamlining cooking processes, we strive to consistently offer delicious cuisine at reasonable prices.

Our unique strengths include our stores' distinctive architecture and the private room environments available at every location. Furthermore, we handle much of the construction and repairs in-house, enabling swift responses to minor malfunctions and maintenance. This allows us to consistently deliver comfortable spaces. The building we constructed, with its traditional Japanese restaurant-like exterior, are beautifully illuminated at night, attracting customers who take photos before leaving.

Moving forward, we will continue to offer diverse cuisine and enjoyable experiences, aiming to be a place where local residents think, “Let's go to eat at ICHOU and YOROZU-YA!” for any occasion.

We value an environment where all employees, regardless of position, can freely share opinions and ideas. Through numerous challenges, we aspire to be a company where both the organization and individuals grow together.