Delighting the customers right in front of us.
Chief Executive Officer Yusuke Nakazawa
This statement represent our core belief.
We tell our staff on the front lines to thoroughly commit to "not chasing sales" and "not pursuing efficiency for our own convenience or the store's convenience" in order to delight the customers right in front of us.
It may sound idealistic, but we have set aside our daily sales targets. We never pressure customers who have finished eating and are enjoying a leisurely conversation, nor do we clear their dishes to encourage them to leave.
We simply serve each bowl of ramen, carefully prepared one at a time.
We take pride in the belief that when our attitude of "not chasing sales" and "not pursuing efficiency for our own convenience or the store's convenience" is combined with the quality of our products, we can truly "delight the customers right in front of us."
Our Own Brands
Company Overview
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Company Name
innocence Co., Ltd.
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Representative
Yusuke Nakazawa
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Head Office
5-10-18 Higashigotanda, Shinagawa-ku, Tokyo
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Year of Establishment
2013 (Opened "tsukemen KOIKE" / Incorporated in December 2015)
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Capital Stock
4 million yen
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Ownership
Create Noodles Inc.100%
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Primary business
Operation of tsukemen and ramen restaurants, mainly "ramen KOIKE," "chuka-soba NISHINO," and "KING SEIMEN"
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History
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November 2013
Opened "tsukemen KOIKE," our predecessor, in Kamikitazawa, Setagaya-ku, Tokyo
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September 2014
Rebranded under the name "ramen KOIKE"
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December 2015
Established innocence Co., Ltd. (Incorporation)
"ramen KOIKE" received its first Bib Gourmand in "The MICHELIN Guide Tokyo" -
February 2018
Opened "chuka-soba NISHINO" in Hongo 3-chome, Bunkyo-ku
Received Bib Gourmand in "The MICHELIN Guide Tokyo" -
March 2019
Opened "KING SEIMEN" in Oji, Kita-ku
Introduced our first in-house noodle-making style
Received Bib Gourmand in "The MICHELIN Guide Tokyo" -
2019-2025
Expanded our brand across various formats, including kelp water tsukemen "tsukemen KINRYU," Iekei-style "IEKEI by KOIKE," and local Chinese restaurant "HONGO EN"
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September 2026
Became a subsidiary of Create Noodles inc., under create restaurants holdings inc.
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